The JTMT promotes the public and private transport systems of the city, optimizing and adjusting them to fit the changing needs of the city and its residents. Following the launching of the new transportation system, a number of runs were conducted whereby new lines were added and old ones were changed. In each one of these runs, we made changes to the design of the new maps and to targeted ads.
Our Challenge and Solution:
In order to meet the diverse needs of the informational campaign, a unique graphic language was developed that included designed maps, brochures, stickers and station signs as well as a full array of marketing materials along with campaigns of newspaper and digital online ads.